【人教课标选修9】Unit 5 Inside advertising

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 Write an advertisement

Notes:             

Lecture IV

Reading and learning tip

Teaching aims

1, Review the useful expressions learnt in this unit by making sentences with them.

2, Train the Ss’  integrating skills by reading and summing up.

Teaching important points;

 Improve the students’ reading ability by reading the material.

 Improve the students’ writing ability.

Teaching difficult points:

How to improve the students’ integrating skills---reading skill and summing skill.

Teaching methods: 

Fast-reading and reading to improve the students’ reading ability

Practice and pair work or group work to have every student master what they have learned.

Teaching aids:

1 the blackboard     2. the multimedia

Teaching procedures:

StepI. Talk about all the ads you have seen and heard in your daily life during the last week and then in your groups answer  these questions.

1.        Did any of the ads contain lies or misleading information?

2.        Did any of the ads try to persuade you to do sth you consider wrong?

3.        Do you think any of the ads are unsuitable for children to see?

4.        What percentage of the ads do you think were unsuitable in some way?

StepII  Reading

Read the passage and answer the questions.

1.      In what four ways can consumers be protected from false, misleading or unethical advertising?

2.      Would you complain about any of the ads in this passage? Why?

3.      Why do some schools teach their students about advertising ?

4.      What is your opinion of this idea?

5.      Do you know if China has an organization to which citizens can complain if they see an ad they believe is wrong? If you don’t know, how can you find out?

>>《【人教课标选修9】Unit 5 Inside advertising》这篇教育教学文章来自［www.deyou8.com网］www.deyou8.com 收集与整理，感谢原作者。

StepIII   Summing up

1, Tell what you have learned about ads from the unit.

2, List the things that interest you most.

3. Useful words

4. Useful expressions

5. Complete the following sentences using the object complements.

Advertisements always want to make their advertisements______________

My best friend wants me to_________.

We elected Michael______________this term.

StepIV  Learning up

Step V Homework

Go over all the language points in the unit..

 

>>《【人教课标选修9】Unit 5 Inside advertising》这篇教育教学文章来自［www.deyou8.com网］www.deyou8.com 收集与整理，感谢原作者。

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